Books

There are hundreds of business book titles introduced each year, with an increasing share focused on globalization. Here are some that we recommend from our growing-global.com library.

Art of Japanese Management, The
The first serious attempt to decipher the Japanese Economic miracle - a little old, but still accurate.

Borderless World, The
A classic book which foresaw "Globalization" as we now debate it.

Clash of Civilizations, The
Islam versus the West? China versus Islam? I hope he is wrong.

Global Disorder
An excellent review of Global Security issues and tensions in the post September 11 World.

Global Marketing Management
Perhaps the definitive textbook on the subject. Still valid.

Global Marketing Management
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation.

Global Strategies
Nice collection of articles by different authors on different aspects of strategy.

Globalization Myth, The
It is taken as a fact that we are "globalized". This interesting and well argued book challenges that fact.

Lexus and the Olive Tree, The
Now classic treatise on Globalization, its impact and its values. Essential reading.

Mind Your Manners: Managing Business Cultures in the New Global Europe
This fully expanded and updated edition now reflects the additional 12 countries likely to be admitted to the European Union--from Turkey to Estonia--previewing what then will become the largest Trading Bloc in the world.

No Logo
So why do we all wear Nike shoes, and drink Coke?

Straight from the CEO
A series of case studies examined at CEO level by PWC consultants Cover Leadership, Change, Globalization and more.

The Advanced Enterprise: Global Strategies for Corporate Collaboration
Provides an overview of the latest in alliance thinking. Describes such key issues as how to position a company in a network, how to develop an alliance capability, how to design alliance constellations, and much more.

The Global Entrepreneur: Take Your Business International
This book uncovers hidden secrets of doing business in the real world. It provides an ideal personal reference and an invaluable resource for instructors of international trade, training programs, executive education, undergraduate courses, and fast track MBA programs.

The Next Global Stage: Challenges and Opportunities in Our Borderless World
Ohmae explores the dynamics of the new ""region state,"" tomorrow's most potent economic institution, and demonstrates how China is rapidly becoming the exemplar of this new economic paradigm. The Next Global Stage offers a practical blueprint for businesses, governments, and individuals who intend to thrive in this new environment. Ohmae concludes with a detailed look at strategy in an era where it's tougher to define competitors, companies, and customers than ever before.

The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power and Politics of World Trade
The Travels of a T-Shirt in the Global Economy takes the reader on a fascinating, around-the-world journey to reveal the economic and political lessons from the life story of a simple t-shirt. Over five years, business professor Pietra Rivoli travelled from a Texas cotton field to a Chinese factory to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and history of modern business and globalization. Using the story of the t-shirt to illustrate the major issues of the globalization debate, this uniquely entertaining business book offers a surprising, enlightening, and balanced look at one of the major topics of our time.

Tribes
An exploration, sometimes controversial, about how race, religion and cultural identity impact success in the Global marketplace.

Virtual Teams
Probably the definitive book to date on how to handle teams across physical and geographic boundaries.

Wealth and Poverty of Nations, The
A brilliant history of the world, from the viewpoint of development, economic and otherwise.

When Cultures Collide
A practical guide to living and working across cultures.

Wisdom of the CEO
20 Global Business Leaders, talking with PWC Consultants.