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A Changing Global View of Technology
by Patricia Shafer

A funny thing happens in global research. You begin with an idea, shaped by messages reinforced every day that the world is chaotic - separated by nationality and culture. Yet, with an open mind and careful observation, it’s possible to conclude the opposite.

Cultural Differences: It's More than Geography that Matters
by Mick Yates

It's taken for granted in a "globalized" world that "culture matters." Yet, the challenge for executives and managers is knowing where and how cultures vary. For example, Europe continues to move toward a united identity at the same time that differences between countries right next door can sometimes seem bigger than differences between Europe and the US.